News + Events

February 2, 2022

SWM Unveils Updated Brand Identity and New Global Purpose

ALPHARETTA, GA, February 2, 2022 – For more than two decades, SWM (NYSE: SWM), has focused on bringing best-in-class innovation, design, and manufacturing solutions to its customers. Today, the company announced a new chapter in its story with the launch of its updated shared purpose: Finding ways to improve everyday life.


“At SWM, we harness the power of engineering to help our customers solve their most complex challenges. Through unparalleled know-how and deep collaboration with our customers, we push the limits of what’s possible to help make air safer, water cleaner, and the earth greener. We help ordinary products make an extraordinary impact. In short, we help make everyday life better,” said Dr. Jeffrey Kramer, SWM CEO.


To bring its new shared purpose to life, SWM today unveiled its redesigned logo and updated website. The new visual identity builds on SWM’s heritage of engineering and manufacturing excellence, showcases the company’s strengths as an innovative modern global enterprise, and highlights its future focus on finding ways to improve everyday life for people around the world.



About SWM:

SWM is a leading global performance materials company, focused on finding ways to improve everyday life by bringing best-in-class innovation, design, and manufacturing solutions to our customers. Our highly engineered films, adhesive tapes, foams, nets, nonwovens, and papers are designed and manufactured using resins, polymers, and natural fibers for a variety of industries and specialty applications. SWM and its subsidiaries manufacture on four continents, conduct business in over 90 countries and employ approximately 5,000 people worldwide. For further information, please visit SWM’s website at



Media Contact:

Mary Gibson


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